Bow N Arrow Clothing

img_3738Cotati’s newest clothing store, Bow N Arrow, sits in downtown Cotati on the corner of Old Redwood Highway and LaPlaza. The shop offers modern-style clothing and accessories including a small selection of shoes. The styles appeal to women of all ages, particularly college-aged students—like those at Sonoma State just down the road—which is why owner Mercedes Hernandez selected Cotati as her location.

“Business has been great! I did not expect to have so much traffic being a new boutique. Everyone seems to be pleased to have a women’s clothing boutique in downtown Cotati and love that Bow N Arrow offers very reasonable prices. Customers also love that I carry plus sizes and get new inventory in every week,” says Hernandez.

The name is unusual too and Hernandez says the name Bow N Arrow was inspired by a quote that gave her hope during some hard times. “An arrow can only be shot forward if it is pulled back. In life there are going to struggles that come your way and hold you back, but you have to remember that it’s going to launch you into something great”

img_3734She was 19 years old when she launched Bow N Arrow Clothing online and at 21 she opened her first store. Hernandez is the oldest daughter of three girls and was born and raised in Windsor. Since she was 12 years old she has always been involved in the fashion industry from modeling to strutting the runway. At 15, she got her first retail job and that’s when her passion for fashion really began to grow. At 16, she was offered her first management position—and loved it. “I eventually came to the realization that I wanted to open my own store and cater to women who want to rock unique clothing at an affordable price.”

Bow N Arrow Clothing is open every day 11 am-6 pm or shop online at